Results · Case Studies

Proof, not promises.

Anyone can show you views. Here's what brands do after they see my work: they retain me, they advertise with my content, and they come back for more. These are the facts — draw your own conclusions.

3.9M+
Earned views across top content
Paid Ads
Multiple videos run as paid media
6-Mo
Ongoing Ladder retainer
5+
Brands requested my ad code
How Performance Content Is Built

Before the case studies, the lens I build through.

Every video is reverse-engineered from the action I want — and the three decisions a viewer makes to get there.

01 — Hook

Earn the scroll

A viewer decides in under three seconds whether you exist. I open on tension or a problem they already feel — attention is the only currency that compounds.

02 — Belief

Make them believe it

Interest dies without trust. I frame the product as the obvious answer to a real problem, delivered natively so it reads as a recommendation, not an ad.

03 — Action

Move them to act

A view that doesn't change behavior is a vanity metric. Every video drives one next step, with a CTA written to feel like the viewer's own idea.

● Ladder · Fitness & Strength

The creator Ladder retains — and advertises with.

A 6-month ongoing retainer at ~60 videos a month, with multiple videos pulled into Ladder's paid ad strategy across TikTok & Instagram. When a brand spends its own ad budget on your creative, it has answered the only question that matters.

Ladder fitness video — 1.7M views
Context

The brand

Ladder — a strength & training platform in a crowded, trust-driven fitness category where audiences tune out anything that feels like an ad.

Objective

What it had to do

Drive free-week sign-ups from a results-driven audience — content that feels native, credible, and worth acting on.

Insight & Strategy

How I approached it

Posting as a brand-embedded creator, I built content around real routines and clear, repeatable CTAs — so the message landed as a recommendation, not a promotion.

Execution

What I produced

~60 videos a month across a 6-month retainer. Top performers were whitelisted and scaled as paid ads, generating hundreds of comments signaling sign-up intent.

1.6M
Top video views
~60/mo
Videos on retainer
6 mo
Ongoing partnership
500+/day
Profile views
See the work — including videos Ladder runs as paid ads
1.6MTop post · views → 800KPAID ADWatch the ad → 700KPAID ADWatch the ad →
“

Shoutout to you Zion for crushing it in the past 2 weeks! I've really seen your content improve so much, and that is awesome to see. Keep up the amazing work!

— Nic Leblanc, Ladder team
▸

What this proves

Ladder didn't hire me once — they retained me for 6 months and spend real ad budget amplifying my content. Brands only put money behind creative that performs. That third-party investment is the strongest endorsement I can carry into the next deal.

FeelinGirl: congratulations on the great sales performance
● TikTok Shop · Social Commerce

When the brand reports the sales for you.

Across TikTok Shop collaborations, brands didn't just compliment the content — they reported strong sales performance in their own words and asked to run my videos as paid ads. I don't have to claim the result. They did.

Context

The space

TikTok Shop, where in-feed content has seconds to stop the scroll and turn attention into a purchase decision.

Objective

What it had to do

Create scroll-stopping, conversion-built content tied to a clear offer — creative worth putting paid spend behind.

Insight & Strategy

How I approached it

Hook-first creative with the product framed as the obvious solution, tested across angles so the brand could scale the winner.

Outcome

What brands did next

FeelinGirl reported "great sales performance." YEOREO said items "sold very well." Faiable, MoonBrew, and AUTOMET requested ad codes to run my content as paid ads.

5+
Brands requested my ad code
Repeat
Asked for more content
Spark
Ads run on my content
15+
Brand collaborations
▸

What this proves

Brands vote with their ad budgets and their own sales data. When multiple companies independently report performance, request ad codes, and ask for more, it proves the content reliably converts — not just reaches.

● Thesis · Wellness & Performance

A premium brand's bet — engagement in progress.

Thesis signed a paid engagement for conversion-focused creative with 90 days of whitelisting — at a rate that reflects proven performance, not creator pricing. Content is in production; results will be published here once it runs.

Active Engagement

In production

2 concepts × 3 hooks each · 90-day paid whitelisting · built to run as ads. Results reported here when live — I don't publish outcomes I can't yet back.

Context

The brand

Thesis — a premium, higher-consideration wellness brand where the buyer needs a reason to believe before a reason to buy.

Objective

What it has to do

Educate and earn trust, then drive action — content credible enough to convert a considered purchase and scale as paid media.

Insight & Strategy

The approach

Lead with the problem and the "why it works," positioning the product as a credible answer — with multiple hooks per concept for ad testing.

Status

Where it stands

Signed and in production. Whitelisting secured for 90 days. Performance data will be added to this case study once the content is live.

▸

What this already proves

A premium wellness brand committed to a paid engagement with whitelisting before a single video went live — a signal of where my pricing and positioning now sit, and the kind of brand that takes performance creative seriously.

In Their Words

What brands say — unprompted

"Congratulations on the great sales performance of this video — the data is amazing!"

FeelinGirlWomen's apparel & shapewear

"The quality is outstanding and truly impressive — we sincerely hope to continue working with you."

Lee HandbagsHandbags & accessories

"Thanks for the ad code! Your videos are killing it."

AUTOMETApparel brand
The Receipts

Straight from my DMs

Real, unedited messages from brands after seeing my content perform. Ad authorization codes removed for security.

FeelinGirl sales message
FeelinGirl — “great sales performance”
Lee Handbags message
Lee — “promote these through ads”
AUTOMET message
AUTOMET — “your videos are killing it”
YEOREO message
YEOREO — “sold very well in our store”
Faiable Fashion message
Faiable Fashion — requesting ad code
FeelinGirl partnership message
FeelinGirl — wants a long-term partnership
Lee Handbags message
Lee — “outstanding and truly impressive”
MoonBrew message
MoonBrew — “you’re the best!!!”
What I Measure

The numbers I actually watch.

Views are the headline. These are the metrics that tell me — and you — whether content is doing its job.

Hook rate

The share of viewers who stay past the first three seconds. If the hook fails, nothing downstream matters.

Watch-through

How far people get. A strong hold rate is what makes a video worth scaling behind ad spend.

Engagement

Likes, shares, and saves — signals that the content earned a reaction, not just an impression.

Comment intent

What people actually say. "Where do I sign up?" is worth more than a thousand silent views.

Ad adoption

Whether a brand chooses to whitelist and run the content as paid media — the truest performance signal there is.

Repeat demand

Whether the brand comes back for more. Retention is the metric that compounds.

Your Brand Next

Let's build the case study with your name on it.

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