Zion Best Media — Performance Creative for Wellness, Fitness & Women's Health Brands

How I Think About Performance Content

Content that performs isn't luck. It's built on how people actually behave.

Every video is reverse-engineered from the action I want a viewer to take — and the three decisions they make in the first few seconds to get there.

01 — Hook

Earn the scroll

A viewer decides in under three seconds whether you exist. I open on tension, a contradiction, or a problem they already feel — because attention is the only currency that compounds, and nothing else matters until you've won it.

02 — Belief

Make them believe it

Interest dies without trust. I position the product as the obvious answer to a real problem, using proof and native delivery so it lands as a recommendation from someone they relate to — not an ad they tune out.

03 — Action

Move them to act

A view that doesn't change behavior is a vanity metric. Every video is built around one next step — a click, a sign-up, a purchase — and the CTA is written so it feels like the viewer's own idea.

Most creators make content and hope it performs. I work backward from the result — and I track what actually predicts it: hook rate, watch-through, engagement, comment intent, and whether a brand chooses to put paid spend behind the video.

The Proof

Brands don't put ad budget behind content that doesn't perform.

Views are easy to buy. A brand spending its own paid media on your creative is not — that's the signal that actually predicts performance. Mine earn it repeatedly.

3.9M+

Earned views

Across top Ladder content — reach a brand would otherwise pay for.

Paid

Promoted into ad strategy

Multiple videos pulled into paid media on TikTok & Instagram.

6 mo

Retained, not booked

An ongoing Ladder retainer at ~60 videos a month.

5+

Brands requested my ad code

Companies asking to run my content as their paid ads.

See the full results & case studies →

Featured · Ladder

Ladder didn't book me. They retained me — then advertised with my work.

Ladder · Fitness & Strength

As an Official Ladder Creator Partner, I've produced ~60 videos a month on a 6-month ongoing retainer.

Multiple videos were pulled into Ladder's paid ad strategy across TikTok & Instagram — one passed 1.6M views — with hundreds of comments from people saying they're ready to sign up via the free-week CTA.

1.6M

You're not hiring a creator. You're adding a marketer to your team who can also be the face of the ad.

Plenty of people can film a video. Far fewer understand why the video should exist — and fewer still can do both at once.

01

Strategy and creative, one person

The marketing thinking and the on-camera execution come from the same place. A 20-person agency can't be the face of your ad. I can — and I understand the funnel behind it.

02

A specialist, not a generalist

I work specifically with fitness, wellness, recovery, beauty, and women's health brands. I already speak your customer's language, so there's no ramp-up.

03

Proof through behavior, not adjectives

I don't ask you to take my word for it. Brands run my content as ads, request my ad codes, and report their own sales. The proof is what they do.

04

Vetted by a category leader

Official Ladder Creator Partner. When an established brand selects and retains you, it removes risk for the next one — and that's what you're really buying.

05

Built to operate like a partner

Contracts, a clear process, and reliable delivery. You're working with a business with systems — not chasing a freelancer for the next draft.

06

Every deliverable is paid-ad ready

Hook-first, conversion-structured, and licensed for whitelisting — so your best-performing organic content can scale behind ad spend.

How We'll Work Together

A repeatable system — not a one-off gig.

The same process behind every project and retainer, so you always know what's happening and what comes next.

1

Discovery

We start with your offer, audience, and funnel — what you sell, who buys, and where content fits the journey.

2

Strategy

I identify the angles, hooks, and messages most likely to drive the action you care about.

3

Concepting

Scripts and hooks built around a single next step — reviewed and approved before anything is filmed.

4

Production

I shoot and edit paid-ad-ready creative, on-camera, in your brand's voice.

5

Delivery

Raw and edited files with full commercial usage — and whitelisting ready if you want to run it as ads.

6

Iteration

We read what performed and refine the next batch around it. Performance content is a loop, not a drop.

Ways to Work Together

Productized engagements — priced for outcomes.

Clear scopes that slot into your marketing engine. Most brands start with a project, then move to a retainer.

Built to Run as Ads

Paid Ad Creative Package

The exact format brands license to run as paid ads — multiple hooks per concept for testing, whitelisting included.

2 concepts × 3 hooks each
Hook-first, conversion-built
90-day paid whitelisting included
Full commercial usage rights

From $1,000

Always-On

Monthly Content Engine

A retained creative partner producing a steady pipeline of performance content every month.

8, 12, or 20 videos / month
Ongoing concept + hook testing
Trend + offer alignment
Priority turnaround

From $1,800/mo

Revenue Focus

TikTok Shop & Affiliate

Content engineered to drive trackable sales through Shop and affiliate links.

Shop-optimized creative
Offer + promo structuring
Performance reporting
Hybrid flat + commission

Flat + commission

In Their Words

What brands say — unprompted

"Congratulations on the great sales performance of this video — the data is amazing!"

FeelinGirlWomen's apparel & shapewear

"The quality is outstanding and truly impressive — we sincerely hope to continue working with you on new projects."

Lee HandbagsHandbags & accessories

"Thanks for the ad code! Your videos are killing it."

AUTOMETApparel brand

The Founder

Hi, I'm Zion.

After generating millions of views across fitness, wellness, and lifestyle content, I noticed something more important than reach: response. People weren't just watching — they were commenting that they wanted to buy, sign up, learn more, and take action.

That observation changed how I viewed content. I stopped thinking like a creator focused on views and started thinking like a marketing partner focused on outcomes.

Today, I help fitness, wellness, recovery, beauty, and women's health brands create content designed to do more than attract attention — it should build trust, spark action, and support business growth.

Through partnerships with brands like Ladder and 15+ additional collaborations, I've seen firsthand that the most effective content isn't the loudest — it's the content that makes people do something.

That's why I built Zion Best Media. Not to create more content — to create content that moves people.

Before You Book

The questions brands ask first

Do we get usage rights?

Yes — every deliverable includes full commercial usage rights for your organic channels. Paid ad usage (whitelisting) is licensed separately so you can run my content as ads on your own ad account.

Can we run your content as paid ads / whitelist it?

Yes. Whitelisting is core to how I work — it's how brands like Ladder already use my content. The Paid Ad Creative Package includes 90 days of whitelisting; longer terms and ongoing licensing are available on retainers.

What are your turnaround times?

Standard delivery is typically 5–7 business days from concept approval, depending on scope. A 48-hour rush option is available when you need creative fast for a launch or a test.

How do revisions work?

Each project includes one revision round. Because we align on concept and hooks before anything is filmed, major revisions are rare — additional rounds are available as a flat add-on.

Do you work with competing brands?

I won't run directly competing brands in the same category at the same time. Category exclusivity is available as part of a retainer if you want to lock it in.

Should we start with a project or a retainer?

Most brands start with a project to see how the content performs, then move to a monthly retainer to build an always-on content engine. Both are scoped clearly up front — no surprises.

Let's Talk

Ready for content built to perform — and trusted enough to run as ads?

Book a discovery call. We'll look at your offer and funnel, and I'll tell you honestly whether I'm the right fit.

Book a Discovery Call

A 20-minute call. No pressure, no obligation.

Content your brand will want to run as ads.

An agency can write the strategy. A creator can shoot the video. Here, that's one person.

Official Ladder Creator Partner